FRESH SALT
- Category
- Fashion · Editorial experience
- Site language
- English
- Status
- Independent concept project
A collection told in seven scenes, descending from the surface to 11,000 metres.
Question
Can a collection be presented as depth instead of a catalogue?
Idea
A fictional label presents its SS27 collection “Strata” through the halocline — the layer where two waters meet and do not mix. Five looks, five depths.
Visual language
No scrolling page: seven full-screen scenes slide horizontally and vertically, a depth gauge runs from 0 to 11,000 m, and five coats appear as procedural 3D sculptures — no photographs, no models.
01
Five looks, five depths
Each look is a scene of its own: a name at display scale, a price, sizes and a sculpture generated in code. Light and dark scenes alternate like layers of water.
02
Built for a thumb
On a phone the scenes stack vertically and change with a swipe. The type and the controls keep their order, so the collection reads the same way.
03
The abyss
The last scene closes the descent at 11,000 metres with the collection statement and a way back to the surface.
Design details
- 01Condensed display type, outlined and metallic, at architectural scale
- 02Light and dark scenes alternate like layers of water
- 03Interface in a difference blend so it stays legible on every scene
Interaction
- 01Scenes change by scroll, swipe, arrows, Page Up/Down, Home and End
- 02Tap or hover the structures behind a look for fabric and fit notes
- 03A light rendering mode for slower devices
Technology
- HTML
- CSS
- JavaScript
- Three.js
- Single file
